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The brand’s minimalist packaging alone is enough reason to consider adding it to your routine, but don’t worry, the results justify the choice. The combo of baobab, peppermint, spearmint and wintergreen oil works to promote hair growth, treat scalp conditions (aka dandruff and flakes) and provide moisture. When founder Muhga Eltigani decided to chop her hair off and start over, she opted to use only natural ingredients in her routine. Soon after, she joined an online community, where she swapped recipes and helpful ingredients with other members. Once she experienced the benefits of these natural formulas on her hair, she decided to launch NaturAll in 2015. In the nine years since, the brand has been offering clean haircare products with ingredients sourced directly from small farmers in Jamaica and Ghana.
Curls & Potions
In three years, the accessory brand has expanded to include other silk hair tools, like the Silk Pillowcase and Silk Pañuelo (aka silk scarf), catered to curly and coily hair. The brand’s name translates to honey, which means you’ll definitely find the sweet ingredient in all of their products. When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection and Oyin Handmade was born. As the name suggests, this Aveda shampoo is a savior for chemically-treated hair or any hair in desperate need of a tune-up.
Nourishing + Coconut Milk Moisturizing Shampoo
You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types. In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was a way to combat those woes and promote healthy hair growth.
True Textures Moisture Replenish Shampoo
In 2021, she brought her brand to Shark Tank, where she struck a deal, so we haven't seen the last of KE. Founded by beauty veteran Keenan Beasley, Sunday II Sunday is making it easier to stay active without worrying about your natural hair sweating out (in under 15 minutes, FYI). All products feature botanical ingredients to remove sweat, balance moisture and reduce itchiness, so go schedule that spin class. Celebrity hairstylist Dickey knows a thing or two about natural hair (he counts celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures to use at home or at his NYC salon dedicated to curly hair.
After years of research, she worked with a women-led team to create an alternative to plastic synthetic hair. Made from repurposed biopolymers, each bundle is free from toxins, it's vegan-friendly and overall a great option for those with sensitive scalps. A coconut-based cleanser means you’ll still get a frothy and satisfying lather, but without any unfortunate stripping.
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And despite the constant hair discrimination and microaggressions, she embarked on a journey of connecting closer to her roots (literally and figuratively). After studying abroad in the Dominican Republic and traveling around the world, she launched Honey Beauty as a way to teach others how to embrace their natural hair and ways to take care of it. Her entire collection uses natural ingredients (like honey and argan oil), while building an inclusive community for all. Fast forward to now, and there are a ton of brands dedicated to curls, coils, protective styles and everything in between. While some of the brands are no longer Black-owned, there are still so many companies that are—from Briogeo to Melanin Haircare.
Every product stems from homemade recipes passed down from generations of Bahamian women before her. You'll find ingredients like coconut, hibiscus and banana throughout the collections for natural, curly and relaxed hair. Founder Ayo Ogun created Soultanicals to find a better detangler for her daughter's hair. The vegan brand uses organic, plant-based and African botanical ingredients in every product to keep hair tangle-free, soft and moisturized, especially for dry, coarse and coily hair.
The brand also offers accessories and bundles to complete your full wash and styling experience. This growth serum puts frizz and tangles to rest thanks to its essential oils blend (like black castor oil, avocado oil, jojoba oil, grapeseed oil and argan oil). From a hot oil treatment to styling, the product can be used pretty much at any step in your routine. Bread Beauty Supply is bringing you back to the basics with core products to help you not overdo wash day. The Australian brand caters to people with 3A to 4C curls with steps like cleansing, masking, oiling.
The 20 Best Sulfate-Free Shampoos
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The formula is built with strengthening ingredients like biotin and keratin, while chia seed oil swoops in to soothe and nourish the strands. Those that are formulated without sulfate may not offer as many suds, but they’ll also leave hair perfectly clean and much less damaged over time, especially if your hair is color-treated or curly. Celebs like Alicia Keys, Lupita Nyong'o, and Viola Davis are just a few A-list customers who have raved about the brand. Transform your bathroom into a tranquil spa with a heavenly aroma of peppermint, eucalyptus, and rosemary. Formulated with these same ingredients, this shampoo promotes scalp circulation while also conditioning and nourishing the hair to rebuild it stronger.
CURLS's most popular collection—Blueberry Bliss—has a distinct blueberry scent no one can seem to get enough of and yes, it's worth splurging on. If you’re a fan of coconuts, this shampoo nourishes your strands with creamy coconut oil and milk that leaves a subtle tropical scent that's sure to garner compliments. The Too Easy Collection (consisting of a shampoo, conditioner, leave-in and styling cream) helps detangle, moisturize and defrizz hair. One PureWow editor even tried the brand and she was definitely not disappointed with the results. If you’ve been struggling to detangle or style your hair due to excess damage, allow SheaMoisture’s Intensive Hydration Shampoo to bring your hair back to life. The “hydration” comes courtesy of manuka honey and mafura oil, which makes the hair softer and shinier instead of dry and stiff like many other cleansers.
Mango butter and coconut oil work together to replenish strands and make curls appear healthier and bouncier. “Sulfate-free shampoo is formulated with cleansers that do not contain sulfates, which are essentially detergents that help to create suds and lather to cleanse the hair and scalp,” Bailey explains. For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair. Brands were often shoved into the “ethnic” aisle, or worse, offered a limited number of options for all hair types and textures. If we’re not saving Gabrielle Union’s incredible fashion moments on Instagram, we’re double-tapping photos of her hair journey.
Mielle Organics took the natural hair community by storm when it launched just nine years ago. Founder and former nurse Monique Rodriguez used her expertise in health and science to develop a wide range of curly- and coily-focused products. The mixture of herbs, amino acids and minerals can be found in every collection to improve the health of your locks. I’ll admit that I’m still not totally clear as to why I must stay away from specific ingredients, particularly the hotly contested “sulfates” in shampoos. So I turned to Alicia Bailey, hair texture specialist and global education manager at Design Essentials, for answers.
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